Last updated: June 14, 2026
These Terms of Service (the “Terms”) govern your access to and use of Fore-ward Thinking, an AI golf coaching service, together with its website, applications, and related features (collectively, the “Service”). The Service is operated by Fore-ward Thinking, a sole proprietorship operated from the State of Indiana, USA (“Fore-ward Thinking,” “we,” “us,” or “our”). Please read these Terms carefully. By creating an account or using the Service, you agree to these Terms.
By accessing or using the Service, you confirm that you have read, understood, and agree to be bound by these Terms and by our Privacy Policy, which is incorporated by reference. If you do not agree, do not use the Service. If you use the Service on behalf of any other person or entity, you represent that you are authorized to bind them to these Terms.
Fore-ward Thinking provides AI-assisted golf coaching. You interact with “Coach” (also referred to as “Chip”), an AI coach that builds an evolving profile of your game (your “Golfer DNA”) from the simulator, launch-monitor, range, and on-course session data you choose to provide, and offers coaching based on that accumulated data.
The Service is provided for general informational and educational purposes only. It is not a substitute for in-person instruction from a qualified golf professional, nor for professional medical, physical-therapy, fitness, or health advice. Coaching output is generated by an AI system and may be incomplete, inaccurate, or not suited to your circumstances. You are responsible for how you use it.
You must be at least 18 years old to create a paid subscription and to use the Service. By using the Service, you represent and warrant that you are 18 or older and capable of forming a binding contract. The Service is intended for users located in the United States.
To use the Service you create an account using your name and email address. You are responsible for maintaining the confidentiality of your login credentials and for all activity under your account. You agree to provide accurate information and to keep it current. Notify us promptly at support@forewardthinking.com of any unauthorized use of your account.
The Service offers a free tier (a limited number of messages with Coach — currently three) and a paid “Pro” subscription.
All sales are final; no refunds except as required by applicable law.
Golf, golf practice, and the drills, swing changes, and physical activities that may be suggested through the Service involve physical exertion and carry an inherent risk of injury. Consult a physician or qualified health professional before beginning any new physical activity or exercise program, particularly if you have any medical condition or injury.
You voluntarily assume all risks associated with using the Service and engaging in any physical activity related to it. To the fullest extent permitted by law, you waive and release Fore-ward Thinking from any claim for injury, harm, or loss arising out of or related to your physical activity, your use of any coaching, drill, or recommendation, or your participation in golf generally.
You agree that you will not, and will not attempt to, and will not authorize or assist anyone else to:
“User Content” means anything you submit to the Service, including messages, session data, simulator and launch-monitor exports, photos of scorecards or screens, and other materials. As between you and us, you retain ownership of your User Content.
You represent and warrant that you own or have the necessary rights to all User Content you submit and that it does not infringe or violate any third party’s rights. You grant Fore-ward Thinking a worldwide, non-exclusive, royalty-free license to host, store, process, reproduce, and use your User Content solely to operate, provide, secure, and improve the Service for you (for example, to generate coaching and maintain your Golfer DNA).
If you believe content on the Service infringes your copyright, send a notice with the information required by 17 U.S.C. § 512(c)(3) to our designated agent at support@forewardthinking.com. We may remove allegedly infringing material and terminate repeat infringers.
The Service, including its software, design, text, graphics, the “Coach”/“Chip” persona, and the “Fore-ward Thinking” name and branding, is owned by Fore-ward Thinking and protected by intellectual property laws. Subject to these Terms, we grant you a limited, personal, non-exclusive, non-transferable, revocable license to use the Service for your own personal use. No other rights are granted.
Coaching responses are generated by AI and may contain errors or omissions. We do not warrant that any recommendation is accurate, complete, or appropriate for you, and we do not guarantee that your golf performance, scores, or skills will improve as a result of using the Service. You are solely responsible for evaluating and deciding whether to act on any output.
The Service is provided “as is” and “as available,” without warranties of any kind, whether express, implied, or statutory. To the fullest extent permitted by law, Fore-ward Thinking disclaims all implied warranties, including the implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement. We do not warrant that the Service will be uninterrupted, timely, secure, or error-free, that defects will be corrected, or that the Service or its outputs will meet your requirements or produce any particular result, including any improvement in your golf performance.
To the fullest extent permitted by law, Fore-ward Thinking and its owner will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, data, goodwill, or other intangible losses, arising out of or relating to the Service, even if advised of the possibility of such damages.
In no event will Fore-ward Thinking’s total aggregate liability arising out of or relating to the Service or these Terms exceed the greater of (a) the total amount you paid to Fore-ward Thinking in the twelve (12) months immediately before the event giving rise to the claim, or (b) USD $100.
Some jurisdictions do not allow certain limitations, so some of the above may not apply to you. In that case, our liability is limited to the maximum extent permitted by law.
You agree to defend, indemnify, and hold harmless Fore-ward Thinking and its owner from and against any claims, damages, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to your User Content, your use of the Service, or your violation of these Terms or of any law or third-party right.
You may stop using the Service and cancel your subscription at any time. We may suspend or terminate your access, with or without notice, if we reasonably believe you have violated these Terms, or to protect the Service or other users. We specifically reserve the right to suspend or terminate, immediately and without refund, any account engaged in scraping, automated data extraction, or other competitive or abusive use as described in Section 8.
Your Golfer DNA and account data are handled as described in our Privacy Policy. You may request deletion of your data as described there.
Please read this section carefully — it affects your legal rights.
Except for small-claims matters and claims for injunctive relief regarding intellectual property, you and Fore-ward Thinking agree that any dispute, claim, or controversy arising out of or relating to the Service or these Terms will be resolved by final and binding individual arbitration, rather than in court. The arbitration will be seated in the State of Indiana, USA, and governed by the Federal Arbitration Act and administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules then in effect (or, if AAA is unavailable, another established arbitration provider the parties agree on).
You and Fore-ward Thinking each waive the right to a trial by jury and the right to participate in a class action, class arbitration, or any other representative proceeding. Claims must be brought in an individual capacity only.
If this class-action waiver is found unenforceable as to a particular claim, that claim (and only that claim) will proceed in court, and the remainder of this Section will remain in effect.
These Terms are governed by the laws of the State of Indiana, USA, without regard to its conflict-of-laws rules. Subject to Section 16, the state and federal courts located in Indiana will have jurisdiction over any matter not subject to arbitration.
We may update these Terms from time to time. When we make material changes, we will update the “Last updated” date above and, where appropriate, provide additional notice. Your continued use of the Service after changes take effect means you accept the updated Terms.
The following sections survive termination of your account or these Terms: 9 (license you grant), 10 (Intellectual Property), 12 (Disclaimers), 13 (Limitation of Liability), 14 (Indemnification), 16 (Arbitration), 17 (Governing Law), and 20 (Survival).
Questions about these Terms? Contact us at support@forewardthinking.com.